Process Change is More Valuable than Content Change

Our representations of reality (Maps) consist of both process (how we think) and content (what we think) and that changing the process will have a greater impact upon our behaviour than changing the content.

When hold a representation of an experience in our minds it consist of the content (people, places, times, activities) and process (sensory representations) and that by leaving the content intact but changing the sensory representations we can alter the quality of our experience. If someone is afraid of a spider it isn’t the content (the spider) that is the problem but how that has been processed internally, change the process = remove the fear.

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