Hypnotic Language

One doesn’t have to, {name}, …

One doesn’t have to, Andy, just close your eyes and begin to relax.

One doesn’t have to, Michelle, think about how easy it is to make a change in your life.

 

One doesn’t have to, {insert your name here}, realise that this seemingly detached statement is actually aimed squarely at the named individual, and that what appears to be a general statement is in fact a specific suggestion.

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