Nominalization

Changing verb (action) into a noun (object) and thus changing the meaning and creating ambiguity.

“…improving your communication…” (Communicate)

“…having a better relationship…” (Relate)

Ambiguity – Scope

Using a modifier on a sentence where the subject of the modifier is ambiguous. “The...

Offering the client a Yes/No choice to reduce resistance and hide any authoritarian overtones that...

A question placed at the end of a statement to induce confusion and increase compliance and reduce...

Claiming to know the thoughts or feelings of another without any indication as to how you came to...

Offering the illusion of choice where none actually exists. “…you may find...

Stating a value judgement without identifying the source of the judgement. “It’s...