Lack of Referential Index

Using a persona reference in a statement without signifying someone specific.

“People know that…”

“They can easily…”

Ambiguity – Scope

Using a modifier on a sentence where the subject of the modifier is ambiguous. “The...

Offering the illusion of choice where none actually exists. “…you may find...

Embedding a suggestion in a series of enclosed quotations that mask who is saying what and to whom...

A word or phrase that signifies whether something is possible or could happen. ...

Using comparisons without specifying what is being compared. “It’s much...

Changing verb (action) into a noun (object) and thus changing the meaning and creating ambiguity...